Ski Resort Marketing
The Tyrolian region of Serfaus-Fiss-Ladis received the “Best Ski Resort 2012″ award

The Tyrolian region of Serfaus-Fiss-Ladis received the “Best Ski Resort 2012″ award this week, following a survey put out by Mountain Management Consulting every two years. The Swiss resorts of Saas Fee and Aletsch-Arena ranked #2 and #3, respectively. The survey involved some 40,000 winter sports enthusiasts during the last winter season. The top ten are:

1. Serfaus-Fiss-Ladis (Austria),

2. Saas Fee (Switzerland),

3. Aletsch-Arena (Switzerland),

4. Zermatt (Switzerland),

5. Schladming (Austria),

6. Lech Zürs (Austria),

7. Kronplatz (Italy),

8. Arosa (Switzerland),

9. Ischgl (Austria),

10. Gröden/Val Gardena (Italy).

The authors had an explanation for the fact that no French resort made it into the top ten: French resorts are mainly visited by Frenchmen who, according to the report, tend to have higher expectations than skiers from other countries.


See on ispo.com